Adam Russek-Sobo avatar

"My name is Adam and I'm the founder of Education Walkthrough. I just wanted to share why I absolutely love working with the SEOptimize team—..."

— Adam Russek-Sobo / Founder & CEO

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Kait Thompson's avatar

SEOptimize surpassed our expectations in every way. The communication and professionalism of the team is top notch — explaining what they were doing, why and a detailed timeline. Our Google Business profile was cleaned up and had an increase in views and engagement. Our website continues to grow after the SEO work and assisting in reworking our product listings to better reach our customers. If you’re looking for a team that will care about your business and projects as their own, don’t hesitate to start here!

- Kait Thompson • Administrative Director
Nathan's avatar

Hi Nathan, As promised, I wanted to keep you in the loop about this month's figures. Overall, we have experienced a record month for sales since acquiring the company two years ago – that is hugely impressive. Just to put this into perspective, July is usually a relatively quiet month for us, with construction slowing down as we reach the summer holiday period. However, to see the opposite is such great news. From Last July (2025), profits and sales are up by 30% - that growth is massive for us. So, once again, thank you to you and your team for the continued excellent work. Have a great weekend!

- Nathan
Joseph Moheban's avatar

We’ve worked with many marketing agencies over the years, and most have underdelivered on their promises. Nathan and his team were a clear exception. They stayed in regular contact, focused on the metrics that mattered, and gave us real, hands-on support. In just six months, they helped us go from zero to 20 first-page rankings, improved our overall site health, and consulted on how to grow our broader marketing strategy. They were always on the cutting edge of what was working in SEO and brought fresh ideas to the table. Nathan has been a true partner, and we’d confidently recommend him to anyone serious about growing their SEO.

- Joseph Moheban • Founder and COO
Adam Russek-Sobo's avatar

My name is Adam and I'm the founder of Education Walkthrough. I just wanted to share why I absolutely love working with the SEOptimize team—especially Nathan! When I started my company, I knew SEO would be a major distribution channel, so I managed every aspect myself with a system that worked… well, just okay. But I knew there was so much more potential to scale. I talked to a few different agencies and always felt like I knew more than they did, or that they weren’t really looking to partner with me—plus, they were expensive, so it just never felt worth it. Then I connected with Nathan, and it’s been a completely different story. He's one of the most detailed, organized, value-driven professionals I've ever worked with. His process is unique—he’s not just “doing SEO,” he’s actually collaborating with me, sharing ideas, and staying on top of all the latest trends. In just a few months, we’ve blown past our goals and hit over 30k organic visits! People always say “SEO works,” but it can sound like a lot of talk until you see the results for yourself. With Nathan, I’ve actually watched it happen right in front of my eyes. Beyond the numbers, he’s been an incredible partner and sounding board, really helping me navigate what’s best for my business. If you’re looking for someone who genuinely wants to see you succeed and has the know-how to make it happen, I can’t recommend Nathan and the SEOptimize team enough.

- Adam Russek-Sobo • Founder & CEO
Tom Wittneben's avatar

As a first time solo entrepreneur I knew SEO, and online advertising were not my expertise. I wanted to find a business that had effective and comprehensive services that was not just a transactional contractor, but also is actively engaged in my online success. After reviewing several companies, I had no doubt SEOptimize was right for me. They are competitively priced, yet way more organized and more FOCUSED than other firms I interviewed. Nathan clearly communicated in our meetings how he would bring value by providing specific outlines and strategies that would be implemented on specific timelines. I love that he is a smaller business that stays dedicated to his customers with regular personal engagement. I really respect Nathan as he has demonstrated his clear analytical thinking and excellent leadership. Specifically, he makes sure to collaborate with experts when something is outside his own expertise, to find new unique best practice solutions for my business (in my opinion this is key and builds so much trust). Also, he has not shied away from the extra challenges of my industry, and gone above and beyond to make sure those challenges do not become larger issues. We are a few months into working together and while we haven't reached our end targets yet. But the data he regularly provides clearly shows progress in the right direction. I am very optimistic! One thing I want prospective customers to know is Nathan stays true to his word, and the services he provides are top notch.

- Tom Wittneben • Owner
Kait Thompson's avatar

SEOptimize surpassed our expectations in every way. The communication and professionalism of the team is top notch — explaining what they were doing, why and a detailed timeline. Our Google Business profile was cleaned up and had an increase in views and engagement. Our website continues to grow after the SEO work and assisting in reworking our product listings to better reach our customers. If you’re looking for a team that will care about your business and projects as their own, don’t hesitate to start here!

- Kait Thompson • Administrative Director
Nathan's avatar

Hi Nathan, As promised, I wanted to keep you in the loop about this month's figures. Overall, we have experienced a record month for sales since acquiring the company two years ago – that is hugely impressive. Just to put this into perspective, July is usually a relatively quiet month for us, with construction slowing down as we reach the summer holiday period. However, to see the opposite is such great news. From Last July (2025), profits and sales are up by 30% - that growth is massive for us. So, once again, thank you to you and your team for the continued excellent work. Have a great weekend!

- Nathan
Joseph Moheban's avatar

We’ve worked with many marketing agencies over the years, and most have underdelivered on their promises. Nathan and his team were a clear exception. They stayed in regular contact, focused on the metrics that mattered, and gave us real, hands-on support. In just six months, they helped us go from zero to 20 first-page rankings, improved our overall site health, and consulted on how to grow our broader marketing strategy. They were always on the cutting edge of what was working in SEO and brought fresh ideas to the table. Nathan has been a true partner, and we’d confidently recommend him to anyone serious about growing their SEO.

- Joseph Moheban • Founder and COO
Adam Russek-Sobo's avatar

My name is Adam and I'm the founder of Education Walkthrough. I just wanted to share why I absolutely love working with the SEOptimize team—especially Nathan! When I started my company, I knew SEO would be a major distribution channel, so I managed every aspect myself with a system that worked… well, just okay. But I knew there was so much more potential to scale. I talked to a few different agencies and always felt like I knew more than they did, or that they weren’t really looking to partner with me—plus, they were expensive, so it just never felt worth it. Then I connected with Nathan, and it’s been a completely different story. He's one of the most detailed, organized, value-driven professionals I've ever worked with. His process is unique—he’s not just “doing SEO,” he’s actually collaborating with me, sharing ideas, and staying on top of all the latest trends. In just a few months, we’ve blown past our goals and hit over 30k organic visits! People always say “SEO works,” but it can sound like a lot of talk until you see the results for yourself. With Nathan, I’ve actually watched it happen right in front of my eyes. Beyond the numbers, he’s been an incredible partner and sounding board, really helping me navigate what’s best for my business. If you’re looking for someone who genuinely wants to see you succeed and has the know-how to make it happen, I can’t recommend Nathan and the SEOptimize team enough.

- Adam Russek-Sobo • Founder & CEO
Tom Wittneben's avatar

As a first time solo entrepreneur I knew SEO, and online advertising were not my expertise. I wanted to find a business that had effective and comprehensive services that was not just a transactional contractor, but also is actively engaged in my online success. After reviewing several companies, I had no doubt SEOptimize was right for me. They are competitively priced, yet way more organized and more FOCUSED than other firms I interviewed. Nathan clearly communicated in our meetings how he would bring value by providing specific outlines and strategies that would be implemented on specific timelines. I love that he is a smaller business that stays dedicated to his customers with regular personal engagement. I really respect Nathan as he has demonstrated his clear analytical thinking and excellent leadership. Specifically, he makes sure to collaborate with experts when something is outside his own expertise, to find new unique best practice solutions for my business (in my opinion this is key and builds so much trust). Also, he has not shied away from the extra challenges of my industry, and gone above and beyond to make sure those challenges do not become larger issues. We are a few months into working together and while we haven't reached our end targets yet. But the data he regularly provides clearly shows progress in the right direction. I am very optimistic! One thing I want prospective customers to know is Nathan stays true to his word, and the services he provides are top notch.

- Tom Wittneben • Owner
Tom Wittneben avatar
Tom Wittneben
Rated 5 out of 5
As a first time solo entrepreneur I knew SEO, and online advertising were not my expertise. I wanted to find a business that had effective and comprehensive services that was not just a transactional contractor, but also is actively engaged in my online success. After reviewing several companies, I had no doubt SEOptimize was right for me. They are competitively priced, yet way more organized and more FOCUSED than other firms I interviewed. Nathan clearly communicated in our meetings how he would bring value by providing specific outlines and strategies that would be implemented on specific timelines. I love that he is a smaller business that stays dedicated to his customers with regular personal engagement. I really respect Nathan as he has demonstrated his clear analytical thinking and excellent leadership. Specifically, he makes sure to collaborate with experts when something is outside his own expertise, to find new unique best practice solutions for my business (in my opinion this is key and builds so much trust). Also, he has not shied away from the extra challenges of my industry, and gone above and beyond to make sure those challenges do not become larger issues. We are a few months into working together and while we haven't reached our end targets yet. But the data he regularly provides clearly shows progress in the right direction. I am very optimistic! One thing I want prospective customers to know is Nathan stays true to his word, and the services he provides are top notch.
May 23, 2025
Adam Russek-Sobo avatar
Adam Russek-Sobo
Rated 5 out of 5
My name is Adam and I'm the founder of Education Walkthrough. I just wanted to share why I absolutely love working with the SEOptimize team—especially Nathan! When I started my company, I knew SEO would be a major distribution channel, so I managed every aspect myself with a system that worked… well, just okay. But I knew there was so much more potential to scale. I talked to a few different agencies and always felt like I knew more than they did, or that they weren’t really looking to partner with me—plus, they were expensive, so it just never felt worth it. Then I connected with Nathan, and it’s been a completely different story. He's one of the most detailed, organized, value-driven professionals I've ever worked with. His process is unique—he’s not just “doing SEO,” he’s actually collaborating with me, sharing ideas, and staying on top of all the latest trends. In just a few months, we’ve blown past our goals and hit over 30k organic visits! People always say “SEO works,” but it can sound like a lot of talk until you see the results for yourself. With Nathan, I’ve actually watched it happen right in front of my eyes. Beyond the numbers, he’s been an incredible partner and sounding board, really helping me navigate what’s best for my business. If you’re looking for someone who genuinely wants to see you succeed and has the know-how to make it happen, I can’t recommend Nathan and the SEOptimize team enough.
Apr 4, 2025
Rated 5 out of 5
Ozzy
CEO
Video transcript: Hey there. Just wanted to share my experience working with Se Optimize. Nathan and his team have been nothing but, I mean, a miracle for us. Nathan and his team, I mean, they. They do such great work with detail, especially when it comes to customer service and describing, you know, every single step and not just really doing a great job with SEO services and, you know, these advertising services, but actually walks you through the process, shows you all the metrics, helps you really understand how to read the metrics for your business. We've had nothing but success working with him and his team, and they have done, I mean, honestly, the best part I think of that we've experienced is the amount of detail and the explanation and just being able to kind of guide us through why they're making changes here and, you know, showing us the analytics and giving us, you know, I mean, just a tremendous amount of value in the education. Now we really have a true understanding of what it means to actually be performing with SEO and so forth within our website. So one thing that I really love about them is that level of detail. And you can see that. You can tell that Nathan has put a lot of time and energy and effort into training his team. And so if you're thinking about working with them, I give the green light. Go for it. Definitely take your chance on that. It's definitely worth it. They just do a great job and explain things thoroughly and really help you understand and strategize as your business grows. Our business has grown significantly working with them and just would really recommend them. So hope this message serves you all well and helps you guys see the value there.
Kait Thompson avatar
Rated 5 out of 5
SEOptimize surpassed our expectations in every way. The communication and professionalism of the team is top notch — explaining what they were doing, why and a detailed timeline. Our Google Business profile was cleaned up and had an increase in views and engagement. Our website continues to grow after the SEO work and assisting in reworking our product listings to better reach our customers. If you’re looking for a team that will care about your business and projects as their own, don’t hesitate to start here!
Mar 23, 2025
Nathan avatar
Nathan
Hi Nathan, As promised, I wanted to keep you in the loop about this month's figures. Overall, we have experienced a record month for sales since acquiring the company two years ago – that is hugely impressive. Just to put this into perspective, July is usually a relatively quiet month for us, with construction slowing down as we reach the summer holiday period. However, to see the opposite is such great news. From Last July (2025), profits and sales are up by 30% - that growth is massive for us. So, once again, thank you to you and your team for the continued excellent work. Have a great weekend!
Jul 31, 2026
Rated 5 out of 5
Maddie Halford
General Manager
Video transcript: Hi, I'm Maddie from Aluminium Warehouse and we have been working with SEO Optimize for about, let's say, four months. What prompted the change was that we really weren't happy with the way our ads were functioning. We were getting pretty low ROI and we had just built a brand new website to replace our old one and we weren't happy with all of the investment we'd put into that and then not getting the money back on the ad. So got recommended, Nathan, by one of my developers and it's been the best decision we've made is moving to Nathan and his team. We have felt maybe a 50% increase in sales just simply from changing the people who make our ads function well. And I will be eternally grateful for that. It's just been such an easy process. Nathan, Adrian and the team, they always keep in touch and they're so easy to talk to and also just lovely people. So they're a joy to work with and I'm very happy that we chose to go with them. It's been a very easy process. And overall, you know, from the people who we've worked with in the past, which full transparency, we've gone through quite a few people for our ads. SEO Optimize doesn't even compare. It's just in a complete different realm. And I think what I love the most about them is that they're really transparent with what they're doing. So we get weekly reports that show us exactly how our ads are working. It's just full transparency and there's no dark spots in situations where what are they doing with our money? It's all super clear. And the dashboard that they make for us is just really easy to use. It's functional. And everyone in our business can have full visibility over how our ads are functioning. So, yeah, I would recommend them to anyone.
Rated 5 out of 5
Thomas Wittneben
Owner
Video transcript: So I've worked with SEO Optimize now for about six months, and it's been a great experience. You know, there's several things I want to talk about. The first one that I want to talk about is the adaptability of the SEO Optimize team. You know, Nathan has been made it very clear that he wants to take whatever actions are going to provide the best result for my business. And as a fairly new entrepreneur, it was incredibly helpful having his direction and his knowledge at my disposal. And kind of going along with that is Nathan has a really great quality that, you know, if he's not sure on the best route forward, he always makes sure to work with other experts or get outside information and perspectives. So you can really trust what he shares with you because he's never going to take a, you know, a wild guess. He's going to try to provide data or outside opinions to back up his decisions. So that really brings some confidence into the relationship working with him, and that also goes to his team. I've only had a few opportunities to work directly with his team, but he's constantly sharing the work that they're doing for me, and they're really good at what they do. I love the fact that he's so clear with his objectives and the tasks laid out for that upcoming week, and the communication is consistent and clear, which, from a vendor partner or a contract partner, you know, that's half the battle. Understanding what they're doing for you and when, and you know what that result is going to be. And it's honestly been above and beyond anything else that I've seen from any other contractors that I've worked for or worked with during the last four years of starting my business. So that's honestly a huge highlight and shout out to them for the systems that they've implemented. What else? Also, just the entire comprehensive basket of services that SEO provides is really impressive. And one of the things I really appreciate about their work, they've addressed SEO from top to bottom on my website. So they've looked at the background programming, making sure that everything fits into the proper categories required by the search required to be recognized by the search engines. Okay, let me start over. You're going to have to edit this. All right, so another thing I really like about SEO Optimize is the comprehensive approach they take to SEO. Not only are they looking to drive more traffic to my site, but also is my site structured in a way that will retain that traffic, drive conversions, and then also just set myself up for future success. So I know that the first six months of investment that I've made with them is going to lead in more success down the line, and there's not a major piece of the process that's missing or anything like that. So I really appreciate the scope and depth of the work that they've done. I think one thing that would be really helpful for people deciding whether or not to work with SEO Optimize is, you know, it's one thing that I think people should know before they start to work with SEO Optimize is that you get what you put into it. Also, you know, Nathan is a really collaborative contract partner, and so if you're open with him on the things that you're struggling with, the things that you want to focus on, you know, I think he really does his best to assist with those needs. So investing your. Yeah, you get it. I'm sure you can take a little snippet out of that. You get what I'm saying? But, yeah, thanks so much, Nathan. SEO Optimized team. You guys done a great job, and I'm really looking forward to continuing working with you guys and continuing the momentum.
Joseph Moheban avatar
Joseph Moheban
Rated 5 out of 5
We’ve worked with many marketing agencies over the years, and most have underdelivered on their promises. Nathan and his team were a clear exception. They stayed in regular contact, focused on the metrics that mattered, and gave us real, hands-on support. In just six months, they helped us go from zero to 20 first-page rankings, improved our overall site health, and consulted on how to grow our broader marketing strategy. They were always on the cutting edge of what was working in SEO and brought fresh ideas to the table. Nathan has been a true partner, and we’d confidently recommend him to anyone serious about growing their SEO.
Jul 30, 2025